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Stanislav Novak

Regional Agrarian Chamber of South Moravian Region

Financial manager

“Whenever I go for a cycle ride, I remember how rich the heritage of wild plants is and how little we use it. Now I feel like I am involved in something big, something which will change how we all treat those wild plants and I am very proud to be a part of that”.

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Stanislav brings a very different set of skills and perspectives to the “Traditional and Wild” team. His work at the Regional Agrarian Chamber of South Moravian Region, in the Czech Republic, is centred on business and marketing.

“I really believe in the aims of this project to revive the traditions of wild plant collection and help bring economic and social improvements to the communities involved. However we will only succeed if we can spread the word about the plants and their products to sell them in the world’s markets”.

By identifying wholesalers and distributors and sharing his marketing skills, Stanislav has provided a vital ingredient to the team, without which it would have been impossible to achieve results.

“These days, many people are seeking a healthier lifestyle, with what they eat and how they live. So this is the perfect time for us to bring back wild-produced plants and herbs into those people’s lives“.

At a personal level, he loves to cycle through the countryside and enjoy the beauty of nature. Now he is delighted to be part of team that is giving something back to nature and preserving the communities which depend upon it.

“Whenever I go for a cycle ride, I remember how rich the heritage of wild plants is and how little we use it. Now I feel like I am involved in something big, something which will change how we all treat those wild plants and I am very proud to be a part of that”.