The “Traditional and wild” project involves collaboration between TRAFFIC, WWF Hungary and academic institutions, local authorities, and NGOs from Hungary, Czech Republic, Slovenia and Poland with the specific aim of applying traditional knowledge relating to the collection of wild plants and to foster sustainable harvest and trade in order to help improve the livelihoods of vulnerable groups in rural areas of Central Europe.

TRAFFIC and WWF Hungary is engaged in the project to promote the sustainability of wild harvesting and trade through implementation of the FairWild Standard, which TRAFFIC helped develop and promotes through its partnership with the FairWild Foundation.

The project also intends to revive the cultural traditions of wild plant collection, including crucial knowledge about plants which are at risk of being lost forever.